Rachel Peterman

Founder & Managing Director

Rachel has over 12 years of experience in the luxury goods industry, holding key buying, planning and sales roles within retail icons such as Gucci, Bloomingdales, Michael Kors, Marc Jacobs and Coach.

She's always been passionate about supporting emerging brands and noticed that while brands may have some initial success on the high street and in department stores, they don't often have the tools to keep themselves there.

Realising there aren't many agencies that focus on this segment of the industry, she founded Carousel & Co. in 2016 and has since gone on to empower over fifty brands to transform the way they do business.


Our Partners

We work closely with some of the best in the industry and they'll fill in the missing links for your business.  Actionable advice backed by our extensive retail experience and network.



LFA has transformed the way brands approach PR. 

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We Mean Business

Big brand marketing accessible for start-ups.

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Cara Bendon

Look the part before you pitch to retailers.

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