What's an easy way to help increase sales this Christmas season? Create a gift guide highlighting best sellers in multiple price points. If you want to go a step further, you can highlight gift ideas specifically for the person they may be shopping for or the age range if you are focused on children. This can be applied whether you are a pop-up shop, own a brick & mortar, run an e-commerce site, or even if you just have a table at a weekend craft fair.
When customers have too much choice and aren't able to focus, they tend to feel overwhelmed and may end up walking away, or needing to 'think about it'.
If you have a physical space, have your gift guide near the front entrance or hand to customers as an extra way to engage. If possible, I would even pull some of your items from the gift guide together, for a super easy shopping experience.
If you sell online have your guide easily accessible on your landing page, and have the images link directly to the products.
Here are some examples to help you get inspired. If you need a bit of help pulling this together, reach out for a chat!